Sunday, March 4, 2007

Internet Marketing info and News Updates

New Ecommerce Software Leverages Community Generated Content

Pioneering ecommerce software vendor Elastic Path releases version 5.1 of their flexible and innovative retail platform.Elastic Path 5.1 uses customer written product reviews, smarter search and filtered navigation to help online retailers increase conversions.Customer Weyco Group (makers of Florsheim and Stacy Adams shoes) express their enthusiasm about the new features and announce the re-development of several sites. (PRWeb Mar 2, 2007)


Webinar on Mining Blogosphere for Brand Insight

Look Who's Blogging: Tapping into the Blogosphere for Brand Insight," a webinar featuring guest speakers Peter Kim, Senior Analyst, Forrester Research, and Janet Eden-Harris, CEO, Umbria will be held on February 22, 2007. The AMA (American Marketing Association) webinar will explore how the blogosphere can be segmented by age, gender and sentiment for better insight.

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